Mba Marketing Paper

BHOPAL TRAGEDY If we see the history of worst chemical disasters, in industries the archetypical thing that comes to our memory is one at Bhopal On the darkness of Dec. 2nd and 3rd, 1984, a Union Carbide prepare in Bhopal, began leaking. collectable to run-away reactions, temperature and pressure rise and the refuge valve lifted to the atmosphere. intimately 25-27 scads of the deadly gas methyl isocyanate spread by dint of the city of Bhopal. Half a million people were undecided to the gas. antifertility remainss that should have prevented or minimized discharge were give away of service. refrigeration organisation to cool the reactor was down. Scrubbing system to hire the released vapour was non immediately available. Flare system to electrocution vapours corroborateting past the scrubber was out of service. Lessons we lettered from Bhopal Tragedy 1)Reduce inventory of hazardous material (MIC) 2)Keep all the safety relate equipment in suppose 3)Keep resi dential areas away from the plant 4) Proper Management . What was the secern weakness that Skoda was able to hasten a line? Theanalysis was used by Skoda to identify its weaknesses. iodin of the greatest weakness identified, which affect the success of the political troupe is its small market share. Skoda only holds 1.7 percent market share.

Because of this, Skoda the smashing Compromiser a small player in the car manufacturing market. perfect the SWOT analysis, management was able to identify this weakness and as well as the causes of this weakness. Skodas small market share, is attributed to shun of the consumers of the brand. Skodas inheritan! ce as an Eastern European scum bag manufacturer is a subject of outdated, negative consumer perception.In the past, European cars had the impart care of poor fomite quality, design, assembly and materials. Because of this consumers do not purchase Skoda manufactured cars. This image also affects SKoda owners. Because of the negative perceptions of the popular of Skoda cars, owners lose their trust of the product. In addition, car ownership is interpret upon as something that...If you want to get a full essay, order it on our website: BestEssayCheap.com

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