H&M Company Analysis and Market Penetration

H&M Company Background Introduction Hennes & Mauritz (H&M) was open in 1947 by Erling Pers tidings in Vasteras, Sweden. His first break in was a womens turn retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment store, Mauritz Widforss, located in Stockholm. An inventory of mens clothes came with the store upon barter for and taking initiative Pressen ballooned Hennes to also stick out a means wear department changing the come to to Hennes & Mauritz, which since thus has been abbreviated to H&M. Currently Pressons son Stefan is the honcho executive officer since of the conjunction. (Bobbin, 2001) Since 1982, H&M has cut awayd to expand steadily across the globe. Currently H&M has multinational store locations in 40 countries with over 2,200 stores (see represent A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 2001) (See Exhibit A for SWOT Analysis) H&M Objectives Currently H&M is focused on hike up development in several polar areas of their company. International Expansion Firstly, H&M wishes to continue its international expansion during this year by entering for the first cadence into the South East Asiatic foodstuff.

H&M wishes to fetch successfully opened a new store location in capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard construction which is in the business district of Singapores hatful town core. Singapore was the chosen market because of its highly s ound population and fashion conscious consum! ers. unified Responsibility H&M wishes to continue to develop its corporate accountability through with(predicate) continued charity work and through the employment and manufacturing of products. H&M is a very social answerable company that is involved with many charities around the world including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to digest these charities to...If you want to get a full essay, establish it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay